February 17th is National Cabbage Day, a great opportunity for retailers to highlight this versatile, nutrient-packed vegetable. Whether promoting fresh produce, meal solutions, or seasonal displays, this is a prime time to boost cabbage sales and engage customers looking for healthy and affordable meal options.
Why Cabbage Deserves a Spotlight
Cabbage has been a dietary staple for over 4,000 years, prized for its long shelf life, versatility, and health benefits. From classic coleslaw to international dishes like kimchi and stuffed cabbage rolls, this vegetable appeals to a wide range of consumers.
Why Cabbage Deserves a Spotlight
Bonipak grows premium green and red cabbage, each with a compact, heavy head and a vibrant color. Green cabbage has a light, peppery flavor, while red cabbage offers a slightly sweeter, earthier taste—perfect for slaws, salads, soups, and grilling.
Nutritional Benefits to Highlight
✅ Vitamin B6 – Supports brain health and energy production
✅ Vitamin C – Boosts immunity and skin health
✅ Vitamin K – Aids in blood clotting and bone strength
✅ Calcium, Iron, Magnesium, and Potassium – Essential for overall health
✅ Fiber – Supports digestion and gut health
Opportunities to Promote
National Cabbage Day presents a great time to boost sales and drive engagement with shoppers. Some ways to incorporate cabbage into seasonal promotions include:
- Cross-promoting with St. Patrick’s Day: Cabbage pairs well with corned beef and potatoes, making it a natural fit for early St. Patrick’s Day promotions.
- Product placement strategies: Placing cabbage near complementary items like carrots, dressings, or fresh herbs can inspire meal ideas for customers.
- Seasonal merchandising: Featuring both green and red cabbage together creates an eye-catching display and highlights the vegetable’s versatility.
Fresh From the Fields
Bonipak’s green and red cabbage are grown April through November in Santa Maria, California, and December through March in Yuma, Arizona, ensuring year-round availability.
Opportunities to Promote
Looking for a delicious way to celebrate National Cabbage Day?
Click here to try our Carnitas Tacos with Cabbage Slaw Recipe!
Enjoy National Cabbage Day and let’s celebrate this incredible vegetable together!
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