Last week, the Bonipak Sales and Marketing teams introduced our new Simply Fresh Commitment campaign at the International Fresh Produce Association’s Global Produce & Floral Show in Orlando, Florida.
The Global Show is always an important event for Bonipak. It gives us the opportunity to meet with our customers face-to-face, reconnect with industry friends and partners, and have meaningful conversations about what matters across the fresh produce industry.
This year was particularly special because we had the opportunity to share our Simply Fresh Commitment and give the industry a closer look at what freshness means at Bonipak.
At its core, the Simply Fresh Commitment is about accountability. We are committed to measuring and tracking freshness and providing traceable results that give our customers greater visibility into the freshness of the products they receive.
One of the ways we’re putting that commitment into practice is by tracking the time between harvest and shipment. Today, 80% of Bonipak product is shipped within one day, giving us a meaningful benchmark for measuring freshness and holding ourselves accountable to the standards we set.
But Simply Fresh is about more than one number. It represents our commitment to continually measuring and understanding freshness across our operation and using those insights to provide greater transparency and value to our customers.
Introducing the Simply Fresh Commitment at IFPA gave us the opportunity to start a bigger conversation about freshness and what it means to back that promise with real, traceable results.
For Bonipak, Simply Fresh is more than a message. It’s a commitment to being accountable for freshness and giving our customers the results to back it up.
