Job Description

Bonita Packing

Job Title: Account Manager 

Department: Sales & Marketing

Location: Santa Maria, CA

Reports To: Vice President of Sales & Marketing

Salary Range: $65,000-$90,000 (DOE)


Job Summary:

Proactively manages a group of accounts comprised of retailers and wholesalers. The account manager must be able to develop a strategic and tactical plan for each account. It is important that we use relationship skills and fact based selling to achieve these goals. In addition, this position is responsible for developing new accounts in assigned market channels. The basis of this job is to build, and manage existing accounts while exploring new opportunities.

Job Duties and Responsibilities: 

Develop profitable and sustainable sales growth at assigned accounts.

  • Manage accounts, internally and externally
  • Develop key account plans for assigned accounts; implement account strategy
  • Maintain thorough understanding of each customer including, their important customers, their main competitors, and their strategic initiatives
  • Develop, implement and manage the delivery (presentations) of key customer programs including quarterly reviews, communication strategies, customer training, issue resolution, and pricing
  • Establish and build strong working relationships with team members to ensure the successful delivery of services to your customers
  • Investigate, track and resolve customer and client concerns; identify trends and implement solutions
  • Provide client feedback to Product Management, Sales Management or other departments with regard to product specifications and expectations
  • Establish and strengthen customer relationships with decision makers across departments and regions
  • Retain and grow your assigned key accounts including meeting or exceeding targets
  • Demonstrate a thorough understanding of each customer’s business and develop viable solutions to meet their needs
  • Must consistently track the development of such strategies and their resourcefulness, in order to achieve organizational goals and objectives


  • Bachelor’s degree required
  • 3 – 5 + years previous Sales Experience
  • High level presentation and selling skills with exceptional attention to detail and follow-up.
  • Excellent communication and organizational abilities
  • Experience and proven success within a structured sales environment, to include strategic sales planning, sales analysis and reporting


(To perform the job successfully, an individual should demonstrate the following competencies):

  • Problem Solving – Works well in group problem solving situations
  • Interpersonal – Focuses on solving conflict, not blaming. Maintains confidentiality. Listens to others without interrupting. Keeps emotions under control. Remains open to others’ ideas and makes suggestions of ideas to better policies and procedures
  • Oral Communication – Listens and gets clarification. Responds well to questions
  • Team Work Balances team and individual responsibilities; Contributes to building a positive team spirit; Able to build morale and group commitments to goal and objectives. Supports everyone’s efforts to succeed; Ability to work well with all team members
  • Ethics Treats people with respect; Works with integrity
  • Communication – Must be able to read and write in Spanish
  • Support Company Vision Follows policies and procedures; Supports company’s goals and values. Leads by example
  • Communication – Must be able to read and write in Spanish
  • Support Company Vision Follows policies and procedures; Supports company’s goals and values. Leads by example
  • Adaptability Adapts to changes in the work environment; Able to deal with frequent change, delays, or unexpected events
  • Attendance/Punctuality Is consistently at work and on time; Ensures work responsibilities are covered when absent;
  • Dependability Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals;
  • Planning/Organizing Uses time efficiently
  • Quality Demonstrates accuracy and thoroughness
  • Quantity Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
  • Safety and Security Reports potentially unsafe conditions. Uses equipment and materials proper. Keeps work area clean and organized.

Physical Requirements:

The essential physical requirements for this position are:

  • Employee must have the ability to walk, talk, hear, see, speak, concentrate, reach in all directions, stoop, bend, lift up to 60 lbs.
  • Use a computer, telephone and other equipment needed for the position
  • Possess the ability to reason and communicate clearly with or without reasonable accommodation.


  • Medical
  • Dental
  • Vision
  • 401K
  • Profit Sharing